Otoki
Otoki
Otoki
Packaging Design / Brand Identity / Brand Activation / Illustration
Packaging Design / Brand Identity / Brand Activation / Illustration
Packaging Design / Brand Identity / Brand Activation / Illustration
About
About
About
From Ottogi to Otoki, a bold brand evolution that redefined strategy, personality, and packaging for Jin Ramen and Cheesy Ramen, honoring the brand's heritage while connecting with a new generation of global consumers.
From Ottogi to Otoki, a bold brand evolution that redefined strategy, personality, and packaging for Jin Ramen and Cheesy Ramen, honoring the brand's heritage while connecting with a new generation of global consumers.
From Ottogi to Otoki, a bold brand evolution that redefined strategy, personality, and packaging for Jin Ramen and Cheesy Ramen, honoring the brand's heritage while connecting with a new generation of global consumers.
Jin Ramen
Jin Ramen
Jin Ramen
To honor the brand's heritage in a modern refreshing way, we featured subtle Korean-inspired patterns paired with expressive character illustrations that bring the flavor story to life.
To honor the brand's heritage in a modern refreshing way, we featured subtle Korean-inspired patterns paired with expressive character illustrations that bring the flavor story to life.
To honor the brand's heritage in a modern refreshing way, we featured subtle Korean-inspired patterns paired with expressive character illustrations that bring the flavor story to life.
Cheesy Ramen
Cheesy Ramen
Cheesy Ramen
We introduced Moonie, the cheese moon, to capture the idea of out-of-this-world flavor, and because, yes, the moon is obviously made of cheese.
We introduced Moonie, the cheese moon, to capture the idea of out-of-this-world flavor, and because, yes, the moon is obviously made of cheese.
We introduced Moonie, the cheese moon, to capture the idea of out-of-this-world flavor, and because, yes, the moon is obviously made of cheese.
Brand Personality
Brand Personality
Brand Personality
As Korean culture continues to shape global trends, Otoki was primed for its next chapter. We reimagined the brand as a modern, vibrant food experience—more colorful, stylish, shoppable, and craveable than ever.
As Korean culture continues to shape global trends, Otoki was primed for its next chapter. We reimagined the brand as a modern, vibrant food experience—more colorful, stylish, shoppable, and craveable than ever.
As Korean culture continues to shape global trends, Otoki was primed for its next chapter. We reimagined the brand as a modern, vibrant food experience—more colorful, stylish, shoppable, and craveable than ever.
Client
Otoki Global
Client
Otoki Global
Agency
Chase Design Group
Agency
Chase Design Group
Role
Lead Designer
Role
Lead Designer